Star of WiLAT (SOW) refers to individuals who have passed the selection process to become WiLAT representatives. Their role is to introduce and promote WiLAT in various activities as Brand Ambassadors, helping WiLAT become more widely recognized by the public as an international women’s organization in logistics and transportation in Indonesia.

SOW has been established since 2022, and each SOW winner is sent as a representative from their respective country to participate in the global-level competition.